In this episode we are in conversation with Erin B Taylor, an economic anthropologist who specialises in research into financial behaviour. Erin is talking in the FinTech stream at the conference in October.

Erin explains what got her hooked on exploring how finances affect people’s lives, and why we don’t understand our own financial behaviours despite money affecting so much of what we do. She also shares some stories from her consulting life, including anecdotes that illustrate why understanding the cultural is so important as well as the value that anthropologists like Erin bring to fintech companies.

We also discuss the latest edition of her Consumer Finance Research Toolkit, and how fintechs can create niche solutions which address specific financial needs untapped by banks.

Lastly Erin talks about the Female Finance report she’s co-written with Dr Anette Broløs, and why it makes commercial sense to deliver financial services specifically for women.

Read the interview here.

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