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Smart City and Innovation Manager, Bristol City Council
Freyja leads Bristol City Council’s City Innovation Team. Along with city-wide partners, the team is exploring, developing and implementing ‘smart’, citizen-centred solutions to improve their city space.
As a chartered Human Factors specialist and systems thinker, Freyja brings a people-centred approach to technology-driven change. In 2017, she co-authored the widely-cited Global Marine Technology Trends 2030 Maritime Autonomous Systems that explored the potential impact of emerging technology on the maritime sector.