Anna is an internationally-acclaimed design anthropologist and psychologist known for pioneering the people-centric approach to innovation and change management. Her passions are co-creation and working with “transdisciplinary” teams. The essence of Anna’s work is a human-centric approach to innovation, service design, leadership and organisational change which she travels globally speaking and training about.
Anna has worked in corporations such as Boeing and Microsoft and consulted with customers in a wide variety of sectors including software development, advertising, transportation, retail, banking, and public services.
Much of Anna’s work relates to the impact of the digital lifestyle on companies and organisations and the subsequent changes in how we meet the demands of the people we serve. Anna’s trademark is the people-centric approach to innovation and the user experience, which requires the involvement of users in the design of services, products and organisational change. Through involvement, we create meaningful, relevant and desirable solutions that bring value.
Anna believes that creating meaningful, relevant, desirable and sustainable products, services and organisational changes happen only by understanding people’s motivations and aspirations and utilising this knowledge to solve challenges together with the people we serve.
Since 2010 Anna has been based in Norway where she has her own consultancy, teaches at the Oslo Metropolitan University, and is the Managing Director of Design without Borders, which applies the people-centric approach to solving challenges in developing countries.